Pre- Production: Whatsapp Group

We have created a Whatsapp group were we will able to hold team meeting with both the production group and the actors. This also allows use to share info quickly and easily as well as stay in contact even when at home.

Pre-Production plan

In today's lesson we have been given a number of task. This consisted of

-Storyboard
-Recce
-Roles
-Release forms - location, actors and song
-Risk assessment
-Call sheet
-Costume, props and make-up

Pre-production

In today's lesson we as a group started to plan the storyboard for our music video. We discussed the various shot types, locations and number of scenes we have to shot. This helped us know whether everyone was on the same track and allowed us to get our ideas across that will help us put together one initial plan.

Pre-production: lyrics

We decided to split the lyrics into sections/scene so that it is easier for us to know what exact shots will be used in each verse. This is so that we know what shots will look and work best in order can create a clear relation between the lyric and the visuals (lyrics illustrated by the visuals). for example, some sections of the song will be mostly narrative based displaying the relationship, location and the trio whilst other sections of the song will be more performanced based with more dancing and lip syncing.

Pre-Production plan

In today's lesson we decided to split the tasks for pre production between the four of us. The tasks are:

- Storyboard (mostly Jordanah but all will participate in the planning)
- Recce (Timeira)
- Risk assessment (Shikeera)
-Talent Release (Tawania)
- Location release (Shikeera)
- Production team role (Jordanah)
- Costume, props, make-up (Jordanah and Tawania)
- Email seeking copyright permission (Jordanah)

Treatment Feedback

We pitched our initial idea for our music video which was then given feedback by our class mates on what they thought. A lot of the comments we received were positive as people mostly said that they liked the idea of us making a 90s theme video and the locations we chose. One location that they partially like was the TV studio green screen. This is because they thought  it will create sense of uniqueness as not a lot of music videos these days use green screens.

Also, my teacher mentioned that audience for our music video would be quite board due to it being a 90s song that would also attract older groups who may recognize the song. However,  since we mostly want to target a younger audience we will be adding a modern day twist especially though the mise-en-scene and narrative of the video. For example, we are going to uses hackney wick as one of our location as it is very colourfully and playful area which will attract more of a younger audience. Overall, we want to create a combination of both the old and new that would make our video unique but still conventional.

Treatment

Lyrics

As a group we have decided to do the song "I'm so into you" by SWV (Taj remix). The song is a second version to the original first version. As a result, I was not able to find the lyrics for the second version so I took it upon myself to write up the lyrics of the song myself. The reason for this is so that I am able to print it out and hand it to the actors so it is easier for them to learn the song if they do not know it.

Music Video Song

The song "I'm so into you" is of a 90s hip hop genre.  it was produced by Brian Alexander Morgan and performed by the girl trio SWV.

Treatment Ideas

In today's lesson decided as a group to split the treatment presentation into sections in which each one us will have either one or two sections to work on. The sections were:

- Narrative idea (Shikeera)

- Inspiration (Jordanah)

- Location (Tawania)

- Characters 

- Camera, angles and editing (Jordanah)

- target audience (Timeira)

We then started to come up with general ideas for the song, such as mise-en-scene,  actors and the type of video we wanted; either narrative, performance or conceptual based. 

Camera Induction

In today's lesson, we were given a brief recap on how to use the Canon DSLR Camera. The teacher demonstrated how to use them and how to work the video mode. In the tutorial, we learnt how to focus by turning the focus ring until the subject sharpens, create a depth of field, use a white balance to change the temperature of the shot depending on the weather to ensure a clear shot and many other techniques. 

Production Schedule

Idea Task

Music Video Analysis

https://prezi.com/p/bvw8u22cb3ju/